Branding your name (or your pen name) is very important on the Internet, no matter what niche you’re in. You need to establish yourself as an authority in your market, because people trust authority figures.
They trust their recommendations, they trust that their products will be of good quality, and they trust that they have integrity. It also lends credence to the buyer that you’re a real person – not just some nameless, faceless entity trying to sell them something on a static, automated website.
You should put your name on everything you create. Whether it’s a membership site, an eBook, or something as small as a PLR article pack for sale – you should put your name on it. Getting your name out there is so essential to your ongoing success.
Think about all of the internet marketers you’ve heard of. Some of them you may not have heard of yet, especially if you’re new, but chances are you’ve heard of at least a few of these. Have you heard of John Reese, Alice Seba, LaShanda Henry, Jimmy D. Brown, Leesa Barnes, Tiffany Dow, Pam Perry, Dan Kennedy, Crystal Washington, or the late Cory Rudl? Continue reading